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A website with a good UI/UX design implemented can raise conversion rates by 200 percent. Want
to get that for your website? Of course! This blog will guide you through a few things you need to
know about UI/UX design.
Let’s say you have a business and you decided to put it up online. The first thing coming to your
mind will be having an online store with a web application.
If you’ve visited any good websites as a customer or visitor in the past and had a good user
experience. Then, you’d want your website to be just like that.
Aesthetically good and smooth navigation with supersonic access to data is what everyone wants.
However, there are many important things you need to learn before you decide to put up an online
store.
We as experts strongly recommend for you look into these aspects to know how important UI/UX design is in the success of any web development.
UI- It’s all about the appearance
UI is the process of enhancing the way your application is presented to the client. It also includes the interactivity of the website’s elements, for example, its pages, and navigation between them. It emphasizes the application’s look and relates to the users.
Each screen, page, button, and other graphic element you might see while using a website come
under the UI category.
UX- It’s all about the experience
UX is the technique of improving the overall experience of the clients or visitors of your website. When people interact with the application or website your main goal should be to achieve maximum customer satisfaction.
It works while keeping customers in mind and generates the basic skeleton of any application
showing it originally should work.
In addition to that, it focuses on wireframing your website and constructs all its components and
elements properly to create that smooth user flow you require.
There are a couple of core components of UI/UX design that you need to keep in mind:
1. Information Architecture
It provides its users with easy navigation no matter any browser they must be using. It is all about
using the maximum number of variations and combinations to give the best and a top-level
navigation menu to choose from.
2. Interaction Design
It refers to creating the conceptual design for your website that offers seamless interaction with
your users interact to give information about the product they desire to see.
3. Usability
If you’re visiting a website for the first time and the application is easy to navigate. It gives results
worth your efforts. The usability also grasps the ways to solve the errors.
4. Wireframing
It is a reliable and cheap way to test the functionality and assess if the website serves its purpose.
5. Visual Design
It is like building your business’s brand. Also, it is not only about deciding on the best images, the
best mix of colors, icons, and fonts. But also recognizing how the appearance of the website affects
the way it interacts with its users.
Reasons why you need to implement a good UI/UX in your website:
1. Boosts customer satisfaction hence improves ROI
A great design with the best UI/UX implemented offers your clients with appealing content and easy navigation. This makes your clients pleased with the services of your website. Satisfied customers always talk about your website around the community. This leads to an increase in customers and eventually raises ROI.
2. Helps you recognize your audience
UI/UX design lets you categorize your audience which is vital in understanding what each of your audience wants to see. Understanding your targeted audience makes it flexible to convert the visitors into your loyal customers. Hence, it increases actual sales and revenue.
3. Builds your brand
People love to work with brands that make them happy.
You will always find them to be more eager to point out features that you can update on your website. Where they will appreciate your services, they will provide useful feedback to help you.
As a result, you advance in improving your application. This raises the integrity of your business. This helps in the growth of the value of your business and your brand name.
4. Saves time and money
A flawless product will not need regular upgrades. Therefore, it saves you money and time you would have expended on building an update. Updating needs some investments in terms of money and time. This sustains losses for your business.
As experts, we emphasize the use of UI/UX designs for your website. Since it holds good advantages and promises better conversion rates. Visit our services of UI/UX today and get a good user experience with our professionals. Let AizTek Technologies do all the heavy lifting for you, so you can enjoy an appealing website with seamless navigation!
