Project Management

The Project Management Key you need to have for Happy Clients

Project Management

The Project Management Key you need to have for Happy Clients

When you have a management setup for your own business, you might find out that project management is not an easy job. The stakes might be high and there is a lot of responsibility since clients and team are dependent on the team lead. It is a very effortful task to gather happy clients that stay loyal to you and avail of your services in the future as well.
Happy clients are the ones who had a good User experience while working with you. You deployed a project that held all three core elements of project management:
  • Good communication
  • High-quality work
  • Timely delivery
    • If you want a consistent visit and the trust of happy clients directed towards your organization then these three factors should be the basis of your every project management strategy.

    1. Timeline

    timeline
    Timely deployment of the project is one of the significant characteristics of making your clients happy. As project managers, you have to comprehend the vitality of this factor. Your timeline should be dedicated to the client, and with all complications of a project, it must be met at any cost.
    The consequences of failing to accomplish a committed timeline result in brings penalty for your organization. This can be a cause of the poor scheduling techniques your organization used. Deadlines are a part of the project development. If such factors are poorly managed, your project might infest on schedule, penalizing your company by affecting its reputation.
    To efficiently meet the deadline of a project, consider the following tips for managing your timeline:
  • Make a clear Work Breakdown Structure of your project, and plan your tasks by setting milestones and putting some buffer for a call.
  • Observe and stay informed about the activities daily to guarantee everything runs as planned.
  • Design and follow a process for managing the change.

    • 2. Quality

    Quality is one more important feature from a happy client’s point of view. They are certain of you providing them with a great prospect related to the quality of the project. The quality of your product or service is measured in terms of performance, consistency, and robustness. A bug-free and a stellar UX/UI both promote a good quality solution.
    To efficiently guarantee high-quality values, you ought to consider the following points:
  • Create quality management standards for your project, product, and services as well as your team’s performance.
  • Practice task management strategies and use bug tracking software where needed.
  • Implement the unit testing practices for your project’s efficiency.
  • Authorize team members by giving them diverse roles on different projects.

    • 3. Communication

    Strong and consistent communication is among the three top factors that lead to bringing in happy clients. From a team meeting to responding to an e-mail, efficient communication helps to build the bedrock of your business. Good communication through a project occurs both on inside, with the team members, and outside, with the client. Project managers ought to be good listeners. They should be able to connect with the clients in a very qualified manner along with an understanding of what your client is trying to convey.
    Once the data and information are collected from the client, it is then passed on to the team to start the work. Poor communication sooner or later up surges the risks that might be involved in the project.
    You ought to keep these tips in mind for efficient communication throughout a project:
     
  • When a project is initiated, it is very essential for the project managers to outline the roles and responsibilities of each team member. This helps to understand what they are required to do.
  • Good project managers frequently interact with their team members just to see observe things and see if there are any work-related or personal issues being met.
  • Efficient communication with your stakeholders is crucial. For creating a communication plan, you are required to answer these few questions:
    • o What type of communication is essential?
    • o Who needs to be communicated with and at what level?
    • o How often must you communicate with the respective person?
    • o What is required to be communicated?
    • AizTek Technologies believes that these are the deciding aspects of your customer’s long-term and happy relationship with your organization. Therefore, executing effective measures and right tools are vital for building loyal customers. The ones who would come back to you for more projects.

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    ecommerce

    Can SEO be challenging for eCommerce?

    ecommerce

    Can SEO be challenging for eCommerce?

    When it comes to eCommerce, SEO is an important factor to be kept in mind. Where it plays an important role in most parts of your online business, it also presents significant challenges.
    Any eCommerce business knows that they are going to come across issues and obstacles along their journey to success. We can look at the many approaches that successful businesses opt for. This is true for all features of eCommerce, as well as SEO .
    Further below are presented 5 basic and most encountered challenges that you might come across through your journey of eCommerce and online web stores.

    1. Confident User Engagement from Searchers

    This relates to Google’s algorithm working that integrates positive user signals into its ranking and it appears that they are just as important as backlinks.
    Two main things that help with getting clicks are:
  • Generating a title tag: This helps to gain the attention of the user instantly.
  • Generating a convincing meta description: This portion aims to target the major interest of the user that makes him want to click.

    • 2. Understanding and Using the Right Strategies

    There are many SEO strategies used by the developers for the optimization of your eCommerce. For example, White Hat SEO vs Black Hat SEO.
    Your major focus should be on trust and compliance. If your SEO expert is loyal and chooses the strategies that will only benefit your eCommerce in the longer run, then you have availed of the right SEO service provider.
    Someone with just basic or no knowledge of SEO will always get your eCommerce demolished or make you pay for something that is just going to harm your website later in the longer run.

    3. Efficient Keyword Research

    You shall never aim for the keywords that you think people might be searching for. People’s actual choices might be different than what you think they could be. Don’t aim for brand names that you think people might be searching for. In its place, take your time to do your research. Look for the precise keywords and phrases that people might be using when surfing on Google.
    This is called keyword research according to the SEO industry and though there are numerous of free methods for you to do this yourself, you still need to consider hiring an expert to do this for you. Since they have a better knowledge of SEO techniques and strategies.
    You should check that they have a verified track record of their previous orders and request for cases of customers they have assisted in your place. This guarantees that you have the top chance of ruling Google, at the same time freeing yourself to focus on other areas of your enterprise.

    4. Informative, Valued Content

    One of the major SEO challenges can be dodging thin content consequences. Frequently there are products that you don’t have much to say about. In our IT industry, if you are searching for a product then you are by now familiar with what it is about and how to use it. The temptation is to look over the apparent information. Though, for Google, it is finest to take insufficient information to lend the page some substance. This is also excessive for customers who might be just new to the IT industry. You evade the thin content penalty and win when you are providing related information for the product details page.

    5. Informative, Valued Content

    One of the major mistakes any eCommerce business will make is not including someone that actually knows SEO on board, from basic strategies to how to mold them into the custom strategical plan. The mistakes that can occur without oversight can come out to be pricey and time-taking to solve, leave alone the issues they can create for the website’s status. SEO might take time, for example, months to shape, then days to destroy. To be accurately competitive, simply knowing the basics is not enough.
    Issues that come up on a lot of eCommerce websites are:
  • Poor website design (bad user experience)
  • No mobile-readiness
  • Poor product details descriptions and boilerplate
  • Buying backlinks: “Get to rank one” plans
  • Not enthusiastically marketing the website over brand growth and outreach
  • Not augmenting a website for speedy performance
    • AizTek Technologies believe that every eCommerce website comes with a different set of challenges when it comes to building the website. Therefore, every product needs to have a custom-created set of SEO strategies and tools to overcome those challenges. Our customer is our top priority and a satisfied customer is our most valued asset. Visit us today and avail of the best SEO services and overcome any challenges faced without affecting your eCommerce web portal’s productivity.

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    Data Migration

    Common Data Migration challenges for which you need experts’ support

    Data Migration

    Common Data Migration challenges for which you need experts’ support

    An IT enterprise is always in need of data migration when the business expands, it comes with a need to transfer the data from one server to another. You may need this to scale up and put up with volume growth.
    Your IT legacy systems that might not be able to keep up with the increasing and evolving needs regarding performance and productivity might ask for data migration. This can also be needed to reduce the data storage footprint by transferring to another system that consumes less space and power.
    You can simply prepare a secure backup for all your IT processes and applications in the data center you will shift your system to. Migrating data to the cloud is another very prominent data migration option that businesses are opting for. This eliminates the cost of On-premiere IT infrastructure and processes.
    But where this leads to a productive and adaptable environment for your IT infrastructure it also comes with many challenges.
    Though Data migration plans have disrepute for being highly challenging and inclined to failure. Nearly 83 percent of data migration developments surpass their deadlines according to Garter’s report. Some exceed their budget and, in some cases, they fail.
    Now, of course, failure is not a choice and there is a solution as well.
    Highlighting the underlying factors is a crucial way to understand the challenges. Many migration tools and methodologies have been developed to improve the success rate of these migration developments. For understanding what tool is the best for what IT infrastructure, you need to understand what type of challenges your enterprise faces. The most commonly found challenges are as follows:

    Challenge 1- Lack of business engagement

    The selection of a good software house to avail the data migration services is very important. When you hand your enterprise’s data migration to some IT department to take care of, they might likely have gaps in their knowledge of the business processes involved in your IT enterprise. This leads to assumptions and causes problems in the further processes.Since vague concepts about the requirements lead to contradictions between the customer and the service provider and thus the required solution fails.
    The type of data migration development plan that you are taking for your enterprise might affect various business processes. It will be highlighted how various areas of business are involved in the lack of business engagement. For instance, switching between two ERP systems might need much more participation from the business compared to an IT-centric migration for example migrating from one cloud server to another.

    Challenge 2 – Lack of legacy data knowledge

    The victory of any data migration plan always depends on a good knowledge of the data that you already possess. Every so often, the whys and wherefores for migrating to a new system are because of the lack of data knowledge in the existing setup. As time passed by, people have operated on workarounds to acquire the data they require. This factor directs ‘Shadow IT’ sneaking into your business.
    There is another factor that majorly contributes to this challenge. As time passes and your enterprise evolves, many of the original employees that had set up the legacy system might have moved on without documenting accurately how, and what, data is stored where and for what purpose. Without an understanding of what data is where there is often a high chance of uncertainty in data knowledge. The effort essential for the business processes might be underestimated directing to surprising expenses further down the line.

    Challenge 3 – Data quality problems

    There might be a situation where you might assume the data your IT enterprise holds has no quality issues. This assumption can lead to a costly mistake. This might turn into a catastrophe as it multiplies especially when you are merging the data from several systems.
    It is very unlikely that the current data holds no errors at all and will fit perfectly into your new system. Undertaking these issues manually is usually not reasonable and can be very resourced and rigorous, especially without the suitable methods, tools, knowledge, or skills.
    These are some common challenges that mostly IT infrastructures face while opting for data migration without proper planning and choice of the IT department. No doubt these challenges are critical to face and effort some to handle. AizTek Technologies believes in facing challenges since they always lead to huge success if handled with proper knowledge and skill. We devise our data migration strategies by looking at these underlying factors since every IT infrastructure holds a different set of requirements and specifications. Visit us to avail the most satisfying Data Migration services for your enterprise and IT business processes.

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    web development

    12 Reasons Why you need to opt for Grails-based web applications

    web development

    12 Reasons Why you need to opt for Grails-based web applications

    You might have seen a variety of web development platforms while searching for the best one to choose for your Web application. There are many options to go for but our expert advice will be that you should opt for Grails as your Web development platform.
    Grails is a quality productive framework for JVM, created using Groovy language. Grails has been around since the year 2006. Since then, countless websites have effectively been launched by using this framework.
    Here are 12 reasons that will make Grails-based web applications your first priority:

    1. Based on a tested and proven framework

    Grails framework has been used by loads of big organizations for their products like Sky, LinkedIn, Walmart, and ESPN. Grails is no longer a new technology now, today everyone is shifting their development onto it because of its advanced features. The primary technologies are already verified and confirmed frameworks like Spring, Hibernate, and SiteMeshwith a very vast user base.

    2. Groovy language

    This language is very brief, open, and DRY than Java, this means that there are lesser lines of code. This easily translates to advanced developer productivity and thus comes with less code maintenance.

    3. Easy to set up and get started

    Grails is very easy for Java developers to begin with and initiate their experience with the joy of the website development process with Grails.

    4. GORM

    The use of GORM (Grails’ object-relational mapping)delivers an easy-to-use and scalable layer over Hibernate with a few other non-relational Data Sources. This makes it very easy to interact with any GORM-supported Data Source. GORM assists all relational databases that are maintained by Hibernate (JDBC). GORM also aids other Data Sources for example Redis, MongoDB, and many more.

    5. Flexible while using the power of underlying frameworks

    Since GORM shields you from dealing with Hibernate directly, it might not give the direct access. But you can surpass that bridge by mapping POJO/POGO to the existing tables of your application. Likewise, you can also use the primary power of Spring. It is language adaptable as well. You can opt to use Java or any other stronger language instead of Groovy when it’s required.

    6. Easy XML configuration & management

    This gives you the leverage of skipping all the struggles and configuration of the framework components and all you do is focus on your main code. Grails makes use of convention over configuration approach and practices functional defaults and auto-wires built on simple naming conventions.

    7. Scaffolding

    Scaffolding services assisted by Grails are a huge benefit while developing prototypes to authenticate the idea, or to create If you are new to evaluating Grails, scaffolding will the first thing that will amaze you for sure.

    8. Built-in REST support

    Grails consists of flexible features that help to create REST APIs easily. Creating a REST source can prove to be as simple as a single line of code. With current hardware introducing numerous cores, Grails has acquired a good sustenance for Asynchronous Programming API additionally.

    9. Tag Lib Authoring mechanism

    By using Grails, it becomes quite easy to covert large code to modules and review using view layer code. Particularly because of the reason that how easily the tags can be created. Writing a tag in Grails is as easy as it is to write it in a Java or a Groovy class.

    10. Easy integration with already available Java code

    Grails works easily with code previously written in Java and works flexibly. You even get the opportunity to blend Java code with Groovy in the same file. And, it works just fine. while it permits a Java developer to opt to use Grails rapidly, it also lets you use the already coded Java classes.

    11. Supports tons of available plugins

    Grails supports over a thousand plugins that have been subsidized by the major development teams and other Grails web application engineers. In addition to that, if you are eager to blend an existing framework or an API, you will easily discover a plugin to support the integration easily.

    12. Minimal server restart required while development

    Although you are working with Grails, you do not need to start your web container after making every change in your web application. It supports an intelligent mechanism to reload and put the changes you have made. This saves you a lot of development time that might be misused in server restarts.
    Grail is AlxTel Technologies core web development platform and that is why our products are loved by our clients since they have a flexible and more scalable platform that adapts to changes easily. This is your cue to avail our customized web products and enjoy all the benefits of a Grails based web application.

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    ppc compaign

    6 Key Tips You ought to know about PPC Campaign Management

    ppc compaign

    6 Key Tips You ought to know about PPC Campaign Management

    PPC campaign management is a vital part of digital marketing that can support businesses to accomplish their goals. From building your brand awareness or generating leads for your online products and services sales, PPC Campaign is crucial.
    Imagine yourself as an advertiser of your enterprise, what will you do after developing the ad? You will bid on the keyword for which you want to trigger the ad, right? For this, you need to consider a couple of things. Bid price, advertising platform, the quality of the ad, and ad extensions to see what position is well suited for your ad. PPC Campaign is not a one-time start-up, it is assessable and trackable.

    1. Outline The Target Market Clearly

    In active PPC campaign management, it is important to outline the target market clearly. You ought to find out a whole lot to know about a specified audience targeted such as their age span, location, websites they frequently access, and most used device when browsing search engines.
    Google has given digital marketers several targeting choices that allow enterprises to invest their budget in people concerned about their services.
  • Audience targeting
  • Contextual targeting
  • Placement targeting
  • Topic targeting
  • Remarketing

    • 2. Show Ads at The Right Time

    You have to know the hours when your targeted audience is the most active. This is the most crucial factor in estimating when you should put up your ads. If you take an example of business-to-business organizations, they show their ads during work hours. That is a very good time to do so but it won’t work the same for business-to-consumer companies.

    3. Choose The Right Bid Strategy

    bid strategy
    There are a number of bid strategies that Google Ads provides you with to choose from:
    1. Target CPA
    2. Target ROAS
    3. Maximize conversions
    4. Maximize conversion value
    5. Enhanced Cost per Click
    6. Maximize clicks
    7. Manual CPC
    8. CPM Bidding
    9. VCPM Bidding
    10. Cost per View Bidding
    11. Target Impression share

    4. Choose the Best Keywords

    You will find that keywords are the backbone of most digital marketing efforts, together with PPC.
    The key objective in choosing keywords is to benefit the target audience and find the advertiser, in spite of the digital space competition.
    IT companies mostly use Google Treads for initial planning. You can simply input a basic keyword, and this free tool will generate information on interest per region as well as related words that are presently prevalent.

    5. Link To the Right Landing Pages

    The major focus of a PPC ad is to lead visitors to another page that supports them to take the desired action, for example, purchasing, signing up for a subscription, or downloading an application. The landing page of your website has to support the campaign to create a user-friendly experience. So, they don’t find a chance to change their minds in finishing their sales quest.
    The right landing page should be able to let your visitors rapidly finish the next step of their purchase, sign up, or download. If you have availed of the wrong landing page for your eCommerce, there is likely a great chance of your enterprise facing huge expenses and a low landing page Google rating if your users leave that page within seconds.

    6. Optimize Bids for Best Ad Position

    Improving bids is another crucial part of any PPC campaign that you must continuously observe or your digital marketing company needs to work on it to give your website what it desires the most. Your organization needs to keep track of performance and analytics daily and guarantee the bids will assist in achieving the set goals.
    The two bid optimization approaches that will be helpful for you are:
    The manual method: It is the basic strategy for optimizing bids. You can either include or delete bids to grab a definite number of clicks or conversions according to what your eCommerce demands. A large number of PPC campaigns with diverse keywords will possibly get hard to track using this strategy.
    The algorithmic method: This strategy includes both manual and automated elements intertwined according to your website’s requirements. Marketers prefer this option more since it gives flexibility. It integrates factors for example, budget and goals into the PPC optimization.
    These 6 key tips surely promise you a high-quality PPC Campaign done for your website and are one of AizTek Technologies prior strategies as well. Your website needs an expert to take great care of it. For that you can always trust AizTek’s services and enjoy a seamless user experience with the best PPC Campaign management.

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    custom web portal

    What approach AizTek uses in developing high-quality custom web portals?

    custom web portal

    What approach AizTek uses in developing high-quality custom web portals?

    When talking about web portals, AizTek Technologies is always focused on producing the best-customized web portals that have provided with good user experience and feedback. Our customers have experienced a long journey with us built with trust and promise. We aim to develop quality control customized web portals because a quality website never falls from the sky.
    Our customized web solutions pass through a high-tech development process with 11 core elements that promise their integrity and your trust.

    1. Commitment

    We are committed to what we do! Each and every product that we work on and deploy is based on our full devotion and enthusiasm. AizTek not just focuses on developing a website, but also finds joy in deploying a User and environment-friendly web solution. Our clients are AizTek’s top priority.

    2. Planning

    Planning is an essential part of our website development process. Of course, there are some key questions about your product that AizTek Technologies keeps highlighting, for example:
    1. What is the core goal of your web portal?
    2. What type of audience does it target?
    3. What type of content your web portal will give to its audience?
    4. Which key figures and metrics determine the success of your web portal?
    One of the most important factors that we consider here is to give enough time to our planning strategy. Building the web portal is not that time-consuming if your planning and approach used are built strong enough. AizTek makes sure to invest its quality time in the best phases to provide your custom web portal with what it truly deserves.

    3. Information Architecture

    This is another step that we pay special attention to while developing your custom web portals. For this implementation and design cannot be started right after planning.
    We opt for the build, test, verify and rethink the architecture strategy. This way the important heuristics do not get neglected. Users sort through cards, localization, and internationalization are some of the most important architectural elements that we consider in custom web portal development.

    4. Web Portal Design

    Design is usually included as a process to generate real change in an enterprise or a system.This is a very fluid phase where we cannot imply all the same tactics in a new web portal done for some previous one. Since every web solution holds different specifications. However, a recognition of the comparisons between all design disciplines highlights a larger definition to run this phase.

    5. QA: Quality Planning

    quality planning
    Our Quality planning includes the validation and verification checks that your web portal must go under to tick mark all the required capacities and to the best of their level.
    The deployment of your custom web portal is dependent on that.

    6. Software Product programming

    AizTek follows three basic steps to program its custom web solutions.
  • Writing well-structured and organized code.
  • Validating all documents and style sheets.
  • Focusing on Accessibility rules.

    • 7. QA: Quality Control

  • Technical verification and compliance of all the assets availed.
  • Accessibility.
  • Loading time.
  • Optimization and security controls.
  • High Quality and good UX.

    • 8. Public Relations

    We know that public relations are important for any web portal to stay in the search engines. Instead of a temporary boost of success, we aim for the long-term success of your custom web portal.

    9. Success Control

    Web Analytics is a key term that AizTek focuses on to control the success of your custom web portal. KPI (Key Performance Indicators) should be measured correctly. That’s why AizTek focuses on referring to the right statistical tool to measure the success scale of your custom web portal.

    10. Maintenance

    Maintain. Update. Maintain.
    This is one of our important tactics to keep your custom web portal up-to-date. In this process, we opt for updating new content regularly in comparison to the old one to see the rising questions and options. This helps to discover various updating options to choose from.

    11. QA: Quality Process Improvement

    Quality Assurance is a continuous process that works along with other phases of web portal development. Validating and Verifying design and functionalities over and over again helps to sift out any errors or outdated services in the web portal. This is a very effective methodology to improve the website’s quality.
    We are a team of dedicated and motivated experts, who work together to deliver you the best custom web portals. That always gives a tick mark whether it’s quality assurance, code, design, or functionality of your custom web portal. Visit AizTek Technologies today and avail of our expert services for your custom web portal.

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    web development

    How Custom Web Development benefits your eCommerce

    web development

    How Custom Web Development benefits your eCommerce

    Every business holds its own set of distinct specifications and that is where customized website development jumps in the light. You cannot acquire much from a general templated website even if provides a couple of functionalities. Other operations that need to be performed will be neglected when you choose a templated website for your major functionality. These small operations can be what leads your eCommerce to an end.
    While visitors experience your website’s look and feel in the first go, the functionalities, features loading time, and flexibility of your website is what truly makes it efficacious throughout the Internet. In addition to that customized web development leads to many benefits along side productivity and efficiency. These are listed below:

    1. Exclusivity through Customized Web development

    When you opt for readymade web templates through software like CMS or website builder. You might just get one major functionality that your eCommerce provides with. This brings negligence to other business processes and is also very expensive. Such themes enable you to categorize your products and services in rigid and readymade sections. Yet if all your services do not comply with the constraints of the theme, they might be left out.
    Through customized web development, you don’t have to struggle with placing your products forcefully fitting them in the categories, you can simply get customized sections for your products. This way the website holds a moldable architecture and easily dissolves the changes and requirements in it.

    2. Reduces Load Time for your website

    Most CMS readymade templated websites include built-in functionalities. These functionalities come within every of the template whether the website needs them or not. Thus, website’s loading time escalates and websites take more time to load than it normally should. Research on search engines says that, more than 50 percent of the websites are abandoned for visitors if it takes a load time more than that of three seconds.
    Custom website development assists you by minimizing unwanted functionality. In fact, creating each one of the website’s operations allows you to enhance not only the functionalities, but also the design of the website for these functions. Custom web development decreases load time drastically and helps your website rank in search engines.

    3. Website’s Security and Safety

    website safety and security
    Security is always one of the top priorities in the website development. By using an already present platform to develop your website, whether it’s an open-source web builder or a CMS software. This brings many liabilities out which can affect all other website products that use the same platforms. This could lead to the spread of those vulnerabilities to all products that would be made by use of that platform.
    To avoid all of these problems the best solution is to acquire the services of a good custom web development company. We host the websites for the customer along with its development, this gives you an optimized hosting environment for your website and applications.
    You can experience a virus attack if your database or web design shares a platform with many others. In addition, if a website shares server space with many is shut down or infected with viruses, Google penalizes every website product on that same server unless the issue is fixed.

    4. Scalability and Flexibility

    When it comes to website builders, most of them are neither scalable nor flexible since their lifespan is restricted for any eCommerce. Custom website design provides clients with a user-friendly approach.
    This gives developers opportunity to scale the website’s design and processes. It also opts for making only necessary adjustments whenever required.
    At the start, custom web developing companies set up a proper architecture while designing the website’s roadmap. Your website can be customized as per the requirements. Templated website products do not offer us with a customization option. Since many unnecessary built-in rigid codes resides in them that can’t be modified, that is why you need to create it.
    Open-source web builders do not offer much scalability and flexibility and come at a price and generally necessitates a professional company to be able to manage the website processes. With custom web development, you can create your own scalable website in consideration.
    Before you plan to go for either website design or website template, it is better to think through what is going to be more useful. You would want your eCommerce to stick out among others that is why you need our custom web development services. AizTek’s Technologies promotes custom web development understanding the needs of every business.

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    seo

    5 SEO Techniques that boost Organic Traffic to any eCommerce Website

    seo

    5 SEO Techniques that boost Organic Traffic to any eCommerce Website

    You might have heard from your competitors about how they availed of different SEO companies to boost organic traffic to their eCommerce websites.
    This is because SEO is one of the top opportunities for being less dependent on paid channels, ranking higher in Google search engines, and receiving more organic traffic to your website.
    Bringing heavy organic traffic has never been easy, and it is specifically difficult for eCommerce websites these days. But that does not mean it is impossible.
    Your journey through this article will get you a handful of beneficial techniques to get a head start. By following a few of these eCommerce SEO practices listed below, you are certain to upsurge your organic traffic.

    1. Website Optimization and listings for keywords

    Online stores are always in need of optimization, a properly planned optimization process saves you from the headache of struggling with a lack of customers and revenue. For this, your products and web pages should be optimized for keywords that might be ranking higher in the search engines plus it should be something your targeted audience is looking forth to.
    For this, you need to consider some things while planning your keywords:

    - Be the customer :

    If you put yourself in your customer’s shoes, you will be able to see things from their perspective. For example, you want to optimize your website and you come to us for SEO optimization services. What will you be looking for?
    Your website to work seamlessly. It should give quick responses to the queries. And, that whatever product or service you are searching for comes up within a single click. So, the keywords you will search can be how to boost my website’s performance. How can I make it more user-friendly?
    The same is the case with your customers, they want the best UX and satisfying products.

    - keyword intent :

    You need to make sure what is the purpose of that keyword search for example if it’s an informational blog search or some service that the customer wants to avail of.

    - Competition :

    Not all keywords hold the same level of competition on the Google search engine. Shorter keywords can hold more searches but can be hard to bid for whereas longer keywords might not be searched as frequently but they are surely easier to rank for.

    2. Structured data markup for Rich Snippets

    Technical features need as much attention as the product content requires, so you need to look into them for your organic traffic.
    Adding a structured data markup delivers even more details about the products on your website before a user even reaches your website. It also benefits you with rank for Rich Snippets.

    3. Website navigation and structure

    Generally, the time a user spends on a website is not more than 10 to 20 seconds. Hence, if your website is hard to find, especially if your categories are disorganized, you will get minimal to no traffic on your website. This is why you need to improve your website’s navigation not just for your SEO but also for good UX.
    Breadcrumb navigation is a type of website navigation that demonstrates to users where they are in the hierarchy of a website without the headache of checking the URL.

    4. Clear out broken links with 404-page Optimization

    If your website uses an SEO tool like Ahrefs or Semrush, you will be able to easily skim off all the broken links of your website and take time to sort them. It is as simple as unbinding them to whatever they are linked to. 404 error page comes in handy and can be used to direct users to other sections of your website to see new products.

    5. Mobile Responsiveness

    mobile responsive
    Mobile Responsiveness is a good rule of thumb for eCommerce websites. It is better to analyze your pages on mobile formerly publishing them and also be sure that the content and browsing experience are alike. There are a few things you need to see that Google considers so you need to work on them:
    • ✓ Make sure your website contains comparable content on both desktop and mobile devices.
    • ✓ Make sure the images and videos you are using on your website are optimized for mobile viewing.
    • ✓ Make sure your on-page advertisements being used do not hinder the mobile experience.
    These are some techniques our experts suggest generally. But every web store is different than the other with each having its own customized services and needs. That is why every website needs customized SEO optimization. We offer the best SEO optimization service to boost traffic to your website which makes your website jump the ladder of success quicker in the search engines. Visit AizTek’s Technologies SEO optimization services today and get the best out of them for your eCommerce.

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    website performance

    7 Key Tips that experts propose to ensure Optimal Website Performance

    website performance

    7 Key Tips that experts propose to ensure Optimal Website Performance

    You might find your website’s performance challenging if it is accessed on various devices, browsers, and operating systems.
    However, it will have a large positive impact on your business especially if it relies on its digital stores. Following are some major key points to place focus on while working on your website’s optimal performance.

    1. Lessen the Number of HTTP Requests

    When working on your website optimization, the number of HTTP requests is one of the crucial points you need to look out for.
    You ought to sift out unnecessary requests and eliminate them. Along with that, you need to know the minimum render time needed for your website. This will help you to sketch out how many external resources are enough for your website.
    You need to eliminate any unnecessary graphics, JavaScript files, stylesheets, and fonts. If your website is working by using a CMS for example WordPress. You need to remove any unnecessary plugins that may add extra files to the engine.
    You need to opt for compressing the CSS and JavaScript files of your website, for example, execute the related JS and CSS files in one request.

    2. Optimize Image Sizes

    Organizations with web portals usually use graphics heavily. But this might not be favorable for everyone, If the images are not compressed, or your website is using too high-resolution images it will slow down your website’s performance.
    You ought to make sure that you have used the correct file type too. Our expert advice is that SVGs for the graphics are the best option for your website to go for.

    3. Use a Content Delivery Network (CDN)

    CDNs enhance the transfer of static files such as CSS, graphics, fonts, and JS files to users. In addition to that, Setting CDNs up is usually very easy.
    CDNs opt for geographically distributed servers. This way the servers nearest to the user will be serving the files instead of the files being exported from a far away server.
    Hence, the load time for the website’s components will be the same, regardless of where the user is connecting from. Usually, when serving static files of the website from your servers, the load time widens if users are physically far from the server.

    4. Minimize Time to First Byte

    When it comes to TTFB, the server processing time is a crucial element. Thus, you ought to improve TTFB using some useful tips that Google itself recommends:
    Enhance the server’s application logic to create pages quicker. If your website is using a server framework, the framework might have recommendations on how to enhance your website’s performance.
    Improve how your server requests query in databases or migrate to faster database systems.
    Upgrade your server hardware to acquire more memory or CPU power to boost the website’s performance.

    5. Choose the Right Hosting Service Plan

    You ought to look into advancing the hosting service plan. If you are using WordPress for your website, you ought to consider using a managed service with a well-known reputation for constant and high-performance hosting.
    For this you can opt for any of the given options:
    • o Shared – usually, the cheapest of the hosting options is by sharing the resources of the server with other clients.
    • o VPS – is a virtual private server that is more robust than a shared host but it utilizes numerous machines instead of just one machine.
    • o Dedicated – these are the most exclusive of the three. You can rent an entire machine that can be generally constituted to your website’s requirements.
    • o Serverless – recently, serverless has come to hold a place in server space as it proposes evolved scalability at a decent cost.
    hosting service

    6. Reduce the Number of Plugins being used

    Plugins provide website owners additional functionality for example analytics or the ability to slide in comments on a blog post. The plugin will surely load additional CSS and JS files required for additional processing on the server for the execution of each page request.

    7. Adopt the Cloud-Based Website Monitoring

    Usually, there are two strategies for website monitoring:
    • o Synthetic monitoring.
    • o Real user monitoring.
    Our Experts suggest using cloud-based website monitoring tools. This lets you focus on growing your business rather than developing and managing your tools.
    AizTek’s Technologies Website Optimization services guarantee end-to-end visibility covering all the components of your application. This helps you preserve the performance and accessibility of your website.

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    Data Migration

    Data Migration strategies: Why are they crucial in dealing with big data

    Data Migration

    Data Migration strategies: Why are they crucial in dealing with big data

    When a business grows, its data grows too. With enhancements, updating features, and increasing user demands, data piles up into huge bulks. These bulks are hard to manage and sort out if they are present in separate compartments and systems. This is where Data Migration comes in.
    Most modern businesses stand on Big Data. This calls for the need of data integration and data migration services for the seamless enhanced working of business processes. Whether the data needs migration across repositories and warehouses or even through the cloud, Our Data Migration services are at your service.
    Why is it important to avail of Data Migration services? Businesses tend to run over budget and end up getting trapped in overwhelming data processes. Hence, this leads to their data operations functioning below expectations. Therefore, it is crucial and our expert’s advice for you to avail of Data Migration services to boost your business productivity.
    When it comes to moving your data from one system to another, two critical key terms should be kept in mind: Storage and Database.
    In short, Data Migration is vital for enhancing the performance and competitiveness of your business. Organizations use Data Migration strategies to keep a track of their data flow. Two important Data Migration strategies that are helpful in supporting your business are “Big Bang” and “Trickle”.

    1. Big Bang Migration:

    As the name implies, this Data Migration strategy supports a full transfer of data within a limited time span. However, your systems might experience downtime while your data goes through ETL processing and changes to the new database or warehouse.This provides a speedy data transfer yet a compromised implementation. Since the resources that the business operates on might be offline through the process.

    2. Trickle Migration:

    Compared to a full data transfer, trickle works in phases. This strategy eliminates downtime and operational disruptions because both old and new systems are run in parallel. However, the transfer might be slow and the migration might prove to be complex compared to Big Bang. Yet, not every business would experience the same risks, it might prove to be actually the right strategy.

    3. Migrating Data to the Cloud:

    Data Migration to cloud
    Cloud is one of the best milestones to be set for your business to prosper. Many famous organizations migrate their data to the cloud in order to increase their marketing speed, enhance scalability and reduce the need for more technical assets.
    With Cloud Data Migration, major business platforms implement security practices to make them compatible withpreviously used IT security and certainly in compliance with the GDPR, this barrier to migration is mostly overcome.
    Data Migration strategies go hand in hand with Data Migration tools and software, building them out from the scratch can be challenging and time-consuming. That is why availing of a customized software solution from an expert company can save you from struggles. Aiztek provides such services molded to your requirements so all you can see is a smooth flow of your data within the best time span.
    We advise you to keep four major key factors in mind while looking for a vendor:
    • I. Connectivity
    • II.Scalability
    • III. Security
    • IV. Speed
    Questions that you should find answers to are: Does this solution support my system and the software I currently use? What are the Data limits for the software I use and does my data exceed them anytime soon? Does this software solution support my platform’s security? And how quick is it to process while being on the platform?
    Back up the data before executing: Backup resources should be kept in case something goes wrong in between the implementation of Data Migration and the data gets lost.
    Stick to the strategy: While the process of migration takes place, many data managers tend to abandon the plans they make and jump from one to another. This could lead the process to deviate from the original path. That is why it is important to keep your main goal alongside the strategy to stay on track.
    Test, test, test: Testing the data migration strategy is a crucial step to achieving the original purpose for which it was made.
    Keeping in view the evolving needs of today’s businesses, Aiztek technologies focuses on keeping its services up-to-date and change-friendly, our customized data migration solutions have led many businesses to cherish a seamless data migration. Visit us today to avail of our Data Migration services for your business to keep evolving.

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